The popularity and deeply immersive nature of games make them powerful marketing tools. 3RD sense is a leader in the development of advergames, working with prominent brands to provide branded game experiences that meet their marketing and advertising objectives
Games work because they appeal to everyone.
The majority of online game players are females
Females over 40 spend the most time playing, at 9.1 hours per week
19% of males play online games more than they watch TV
62% of teens play at least 1 hour per week and 34% play over 6 hours per week
Teens spend an average 7.4 hours per week playing
Playing online games is the number 1 computer activity for 8-18 year olds, beating Instant Messaging and Email
Talk to us about how an advergame can meet your product or brand marketing objectives
Nissan X-Trail Big Air In a move to extend the X-Trail’s ‘Extreme’ brand positioning, 3RD sense developed a new online snowboarding game campaign for Nissan.
Nestle Milo Snowslam When Nestle wanted to proomote the energy-giving properties of their iconic Australian chocolate milk mix, Milo, to their target audience of teenagers, a game was an important part of the strategy.
National Insurance & Guarantee NIG approached 3RD sense to develop a game for a trade event to attract potential customers to their stand in a highly competitive environment.
Emirates 'FIFA World Cup Shoot-Out' As sponsors of the 2006 FIFA World Cup, Emirates was all about football in the lead up to the event. What better way to demonstrate the affiliation than give potential customers the chance to play themselves? Enter the ‘Emirates FIFA World Cup Shoot-Out 06’ game.
McDonalds McDonald’s target teens and young adults as core groups for their recruitment initiatives. Recognising the large amount of time these groups spend online, McDonald’s approached 3RD sense to attract this group to the recruitment section of their site.
Max '90's Know All' Quiz When Max, Australia’s favourite music channel for over 25’s, looked for new ways to engage their audience and offer new ways to interact, they briefed 3RD sense to develop the great 80’s music quiz game.
Golden Choccie Pikelets 'Mr Golden Goes Choccie Mad' For the launch of their limited edition Golden Choccie Pikelets, George Weston Foods based their campaign around a game developed for the target market of kids 5-12. Driving kids to the game from their TV and online advertising, the Golden Choccie Pikelets game achieved over 100,000 game plays.
British Sugar 'Crusha Cows' When Silver Spoon, the consumer division of British Sugar, relaunched their 'Crusha' milkshake brand in the UK they did so with a games strategy developed by 3RD sense.
Chivas Regal 'Photo Safari Challenge' Chivas Regal is the world’s leading premier scotch whiskey brand with a large presence in duty free stores throughout Europe. Chivas Regal approached 3RD sense to develop a game based point-of-sale promotional activity.
