3RDSENSE Game Wins Publishers Excellence Award
Submitted by suzie on 14 November 2011 - 2:56pm
Our hugely successful game campaign for client Medical Observer magazine has just won a prestigious Publishers Australia Excellence Award in the Digital Marketing Strategy category.
The game campaign, Australia's Smartest GP, was designed to help drive Medical Observer's print readership online, encouraging them to register on the site and get into the habit of visiting regularly.
Targeting GPs across Australia, across a huge range of ages and interests, we developed a quiz game competition that challenged users to display both their general and clinical knowledge.
The game generated a huge response for Medical Observer, successfully driving site subscriptions and repeat visits.
Read more here.
