Project Objectives:
At the launch of Wrigley’s newest confectionary brand, Solano, their agency Tribal DDB briefed us on a game that would drive traffic to the Solano online destination site and keep people engaged with the brand once there. We were looking at targetting a broad demographic of 18-44 men and women.

Outcomes Achieved:
Putting the confectionary at the centre of the game, we looked to one of the stickiest game formats – the ever popular 3-in-row puzzle.

Matching the style of the Solano destination site and featuring the different Solano flavours the game gave players an extended experience with the product and brand.