The Client Projects

Advertising Games

A great casual game is sticky, immersive and popular amongst its target audience, making it a powerful marketing tool.

3RD sense is a leader in the development of games for advertising. We work with some of the world's most prominent brands to provide branded game experiences that meet their brand communication objectives.

Games work because they appeal to everyone:

The majority of online game players are women - women over 40 spend the most time playing, at 9.1 hours per week
19% of males play online games more than they watch TV
62% of teens play at least 1 hour per week and 34% play over 6 hours per week
Teens spend an average 7.4 hours per week playing
Playing online games is the number 1 computer activity for 8-18 year olds, beating Instant Messaging and Email

Talk to us about how an advergame can meet your product or brand marketing objectives.

Client Projects

Project	Date	Type/s	Client
Penguin Party To help celebrate the 75th anniversary of Penguin Books, Penguin asked 3RD sense to create a game involving 75 of their most famous books.	Aug 2010	Advergame	Penguin Books Australia	Read More

Ultimate Cable BigPond enlisted 3RD sense to create an advergame to promote their new ultra fast broadband internet service.	Dec 2009	Advergame	BigPond	Read More

Espresso Expresso 3RD sense are proud to support the transformational work of Opportunity International. We had fun developing a game to promote their recent fundraising campaign with Gloria Jeans coffee.	Oct 2009	Advergame	Opportunity International	Read More

The Box When the University of Technology Sydney, was looking for a unique way to attract prospective students to the Faculty of Engineering and Information Technology they turned to 3RD sense, and The Box was born.	Jun 2009	Advergame Site	University of Technology	Read More

Domino's Pizza Slingshot Scooters In recruiting younger workers to their stores around Australia, Domino's needed ways to engage and interest their target audience. 'Slingshot Scooters' was the obvious answer	Mar 2009	Advergame	Domino's Pizza	Read More

The Truth About ASIO Even intelligence services need some intelligence when it comes to recruiting university graduates. ASIO turned to us to develop an online game that would challenge, inform and entertain their graduate audience to find out more about ASIO careers.	Mar 2009	Advergame	ASIO	Read More

How Do You Stack Up? Teradata is the global leader in data warehousing and data analytic technologies. When they needed a way to promote their Australian operations online, they came to 3RD sense.	Dec 2008	Advergame	Teradata	Read More

Smart 'fortwo' Drivesmart 3RD sense was approached to help create desire for the new model Smartcar 'fortwo' and to encourage the target audience to register for a test drive.	Sep 2008	Advergame Site	Mercedes Benz Australia	Read More

Fly Free With HP When HP ran a consumer promotion giving purchasers two free airline tickets with the purchase of selected HP Notebooks and desktops, they wanted a fun way to promote the promotion online. We came up with the Fly Free with HP game.	Oct 2007	Advergame	Hewlett Packard	Read More

NRMA Great Quiz Race Sydney to Paris NRMA uses the web to build relationships with their roadside assistance members. They approached us to generate sign-up to their email communications amongst their 30-45 year old members.	Sep 2007	Advergame Site	NRMA	Read More