Tribal DDB, approached 3RD sense for the launch of Wrigley's newest confectionary range, Solano. As an extension of the TV advertising campaign they had developed a destination website, solanopleasure.com.au. The brief to 3RD sense was a game that helped attract users to the destination site and help keep the audience engaged in the brand once there.
Looking at the broad target audience of 18-44, 3RD sense developed Sortoland, a variation on the ever popular 3-in-a-row format. Featuring the different Solano flavours and integrating the style of the wider site, the game is sticky and fun, giving the player an extended experience with the product and brand.
Go on, have a play yourself. You'll see why visitors don't want to leave Solano.
"We don't stop playing because we grow old, we grow old because we stop playing" C. Wyatt Runyan
Tribal DDB, approached 3RD sense for the launch of Wrigley's newest confectionary range, Solano. As an extension of the TV advertising campaign they had developed a destination website, solanopleasure.com.au. The brief to 3RD sense was a game that helped attract users to the destination site and help keep the audience engaged in the brand once there.
