McDonalds
McDonald’s recognised that the core recruitment target of teens and young adults spend a high proportion of their media consumption time online. They knew that they could find them online and needed to get them to their site. 
The Brief
McDonald's briefed 3RD sense on a strategy that would get their core recruitment target audience to the McDonald's site. Once there, they wanted to give them a fun experience that highlighted the major values of being a McDonald’s employee with the aim of converting that interest into making an enquiry about working for McDonald’s.
The Solution
3RD sense developed the ‘McDonald’s Living the Life’ games microsite which sits in the McDonald’s site. The Living the Life microsite consists of 5 games based on themes McDonald’s emphasise as of high importance to their employees.
The games are simple and addictive and designed to lead viewers to register on the site. Once registered, players can submit their scores to the scoreboard, invite their friends to form a mini-league to compete against others and keep track of their scores in the personal profile section. When they register, players are also given the opportunity of signing up to receive more information about McDonald’s recruitment.
The Results
McDonald’s Living the Life is currently live. You can visit it here
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