Virgin Games
Virgin understood the importance of free games in attracting an audience to their online gaming site and encouraging repeat visits.
The Brief
Develop a package of free games for the Virgin games site that would encourage players to migrate across to their pay to play games and online betting games
The Solution
3RD sense delivered a management solution that:
- Sources games from a broad range of developers that meet Virgin's requirements
- Manages the licensing process and contractural arrangements with each developer
- Manages the adaptation of the games to incorporate Virgin branding
- Gives Virgin a single point of contact for all their free games
- Offers an ongoing level of support
The Results
“I have worked with 3RD sense for over 3 years. This year they have supplied a range of free play games for virgingames.com - on time, on brief and on budget!
The reason we like working with them is that they live, breathe and love games, and have a real insight and understanding as to what makes a game enjoyable for a customer and commercially successful for a business - which ours have been. They're also great at providing a range of supporting ideas and insights into our broader gaming business and now operate more like extended members of my team here, rather than suppliers.“ Ross Sleight, Marketing Director, Virgin Games
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