Ansell Mates 'I Shagged Here'
Ansell rejuvenated their Mates condom brand with an outdoor and online strategy targeted at 16-24 year old males. Recognising they needed to do something different to capture market share in this core target, Ansell briefed 3RD sense. 
The Solution
3RD sense developed a playful online strategy designed to capture this hard-to-reach audience and keep them coming back for more.
We developed the www.ishaggedhere.com website featuring:
- Downloadable 'shagging plaques' which users were encouraged to fill in and post around London
- A shagging story competition where users could submit their shagging stories for others to read
- Slam-the-Lamb web game
The Results
The campaign was extremely successful
Brand awareness amongst the target audience increased by 300%
ishaggedhere.com achieved around three times the expected visitor rates
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