Nestle associate their chocoloate milk mix brand, Milo, with high energy sports and activities like Snowboarding to emphasise the health and energy properties of the product. The Brief Nestle partnered with Australian music broadcaster, Channel V, to reach their core teenage audience. Nestle and Channel V approached 3RD sense to develop a game designed to appeal to their target audience and maximise their association snowboarding.
The Solution 3RD sense developed the Milo Snowslam game. A classic snowboarding game, the player is challenged to slide down the slopes as fast as possible, performing jumps and tricks for extra points. Along the way they can pick up Milo cups for extra 'energy' and time.
The game which is easy to pick up, but requires time to master the tricks and jumps, is designed to keep the player engaged with the Milo brand for extended periods and to encourage them to keep returning.
The Results The Milo Snowslam is currently live. You can play it here
"We don't stop playing because we grow old, we grow old because we stop playing" C. Wyatt Runyan
