NRMA promotes program with a Dash of fun and games
In a move designed to increase awareness of their extensive partner program, Show Your Card & Save, NRMA Motoring & Services have launched a new online game.
‘Discount Dash’ is all about saving. It highlights just how much can be saved when NRMA members show their membership card at hundreds of outlets across Australia. The game will give NRMA members the opportunity to win a new Holden Astra or share in stacks of weekly prizes over six weeks. Total prize pool is over $90,000.
Developed by advergame specialist 3RD sense the game builds awareness of the NRMA brand, the partner program and the partners themselves. All NRMA members are eligible for the prize draws once they register. To make it even simpler for the player they can register after they have achieved a high enough score.
“The beauty of Discount Dash is it achieves so much yet is so simple to play,” said Colin Cardwell, CEO of 3RD sense. “As well as promoting the NRMA brand it also promotes a majority of the associated partners. It drives home the message about the program in a fun immersive environment.”
“An online game is an effective way to communicate the benefits of Show Your Card & Save,” NRMA Benefits Manager, Mr Tim Norton, said today.
“There are hundreds of discounts available to Members by simply showing an NRMA card. Discount Dash provides plenty of time for us to get the key messages across – a challenge with many traditional media channels.”
3RD sense is also a dedicated advergames agency, specialising in the development of games for advertisers that meet their brand and marketing objectives. Working with brands they harness the ‘power of play’ to deliver immersive brand experiences.
3RD sense is the creator of some of the web’s most popular casual games, including Swords and Sandals 1 and 2, Lightning Pool, Hawaiian Runner and Ghoul Academy. These can all be found at www.playaholics.com, just one of the websites 3RD sense publish.
About NRMA Motoring & Services
NRMA Motoring & Servicesis the premier motorists’ advocacy group and automotive club in Australia. The company offers a diverse range of advocacy and assistance services to two million members.
In a move designed to increase awareness of their extensive partner program, Show Your Card & Save, NRMA Motoring & Services have launched a new online game.
