Emirates 'FIFA World Cup Shoot-Out'
As sponsors of the 2006 FIFA World Cup, Emirates sought to maximise their association with the event in the 12 month lead up. They looked for marketing opportunities that extended their football-based advertising creative.
The Brief
Targeting men 25-54, Emirates briefed 3RD sense to leverage their FIFA World Cup sponsorship, raise awareness of their service to Germany from Australia for the event, drive potential customers to their website and encourage registration to the Emirates online newsletter.
The Solution
3RD sense developed the Emirates FIFA World Cup Shoot-Out 06 game destination to feature on Emirates’ Australian website.
An evolution in football kicking games, World Cup Shoot-Out 06 gave
the player greater control and greater challenge. 
With Emirates branding integrated throughout the game including on the players, the pitch and scoreboard, the game delivered an extended brand experience that kept players with the Emirates brand and delivered a deep association with football and the FIFA World Cup.
The Results
- The game was played nearly 90,000 times in the 3 week period it was live on the Emirates site
- Average game play session length exceeded 10 minutes
- The game resulted in an unexpectedly high number of new
registrants for the Emirates online newsletter
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